High-tech politics: Repubs pick out snowmobilers who prefer bourbon

Students of political machinations, you’ve got to tip the hat to the modern Republican Party. Ever since the ascendance of their President Ronald Reagan in 1980, the Repubs have gotten better and better at rallying their base of anti-tax, anti-government, assertively rightwing Christian folks.

They’ve honed their tactics and built huge computer databases, to do “micro-targeting” of small blocs of voters that can swing tight elections — including “stock-car racing fans and snowmobilers,” the Los Angeles Times reported back in 2004.

Click here to read the post in the Goat.

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